It could be fair to say that Pippa Middleton’s nuptials kicked off wedding season, as fashion magazines swoon over every aspect from the page boy pants to the presence of her sister, The Duchess of Cambridge, there is one detail that was on everyone’s minds: the bridal gown.

It has been called the “not-quite-royal-wedding-of-the-year,” but resemblances were being drawn left, right and centre. Especially when it came to Pippa Middleton’s flowing white, Giles Deacon wedding gown.

Like her sister’s wedding gown, it was a Grace Kelly inspired dream: fashionable, yet traditional without being too stuffy. The elegant high-necked, cap-sleeved gown moulded to her torso and sloped into a full, flowing skirt.

via Pinterest

Believe it or not, white was not always the traditional colour for Western wedding dresses. In fact, brides have only been wearing white wedding dresses since the 1840s. Before that, red was the most prevalent choice for wedding gowns.

In Western society today, only about 5% of wedding dresses sold at David’s Bridal are coloured gowns. Even though brides are free to wear whatsoever they choose to, most of us still prefer that classic white gown, but why?